Get your brand out of obscurity with webinars
Are you looking for ways to get your brand out of obscurity? If so, webinars are a great way to reach a broad audience and increase brand awareness. Webinars allow you to showcase your knowledge and expertise, attract prospects and customers, and convert leads into sales. They can be used to educate, engage, and persuade potential customers, as well as to build relationships with existing ones.
Many of Boothted clients are hosting webinars very successfully, either to generate leads or to build lasting relationships with existing clients. Let's dive into some basic knowledge about webinars. In a second part we will discuss how to prepare your very own webinar.
Lead generation through webinars
Webinars are an effective tool for generating leads and creating brand recognition. By hosting a webinar, you can reach a large audience and reach potential customers who may not be aware of your brand. In addition, you can provide valuable content that helps to educate and inform your audience. The great thing about webinars is that you can make the replays available and generate long lasting content that will drive new leads over years to come.
Keep it relevant and interesting
When hosting a webinar, it’s important to keep the content relevant and interesting. You’ll want to focus on topics that are of interest to your target audience and information that will be valuable to them. It’s also essential to have a clear call to action at the end of your webinar to ensure that viewers know what you’d like them to do next.
Webinars and product-presentations
Webinars can also be used to drive sales by providing insight into products or services. Talk about the features, benefits, and advantages of your products or services, and give viewers a chance to ask questions and get additional information. But try not to be over-promotional. Better focus on valuable information that is helpful for your audience even beyond your product or service.
Promotion is key
Don’t forget to promote your webinars. Your webinar will be useless if no one is watching it. As a key rule you should spend 20% of your time creating the content and 80% promoting it.
Utilize email marketing, social media, and other online channels to announce upcoming webinars. Also, be sure to make use of any relevant hashtags to help spread the word.
Webinars are an excellent way to get your brand out of obscurity. By creating valuable content, reaching a broad audience, and driving sales, webinars can help to increase brand recognition and awareness. So, if you’re looking to get your brand out of obscurity, hosting webinars is a great way to do so. Boothted provides you with an extremely easy to use solution for your webinars that are fully branded. Try it out now.